As we get closer to November, the information about political parties being pushed to voters can sometimes seem overwhelming, and new campaigns are launching daily. So, how can one stand out from all the political noise?
Vice President of Client Services, Sandra Cardenas, shares her tips on political marketing.
Do keep it concise. Remember the phrase, “Keep it simple?” Sometimes, it’s easier said than done. However, by focusing on the main point you are trying to make, and bringing supportive details that will complement, not add to the message, you show respect for your audience's time and attention. In today’s fast-paced world, people have limited attention spans. Concise messaging not only grabs attention quickly and keeps the audience engaged, but also brings clarity to the message, respecting the audience's need for clear, straightforward information.
Don’t over-explain. Excessive information can cause a voter to become either confused or uninterested in the message you are trying to share. Instead, the main point becomes lost and is surrounded by unnecessary filler messaging. Over-explaining dilutes the impact of the message and will not resonate with your audience. Also, it is ineffective and time-consuming for marketers.
Do remember your audience. Recognize the crucial role your audience plays in the political process. They come from diverse backgrounds and education levels, and understanding their needs and perspectives is key. Tailoring your message to them makes them feel valued and considered, and empowers them to make informed decisions. Using language and terms when pushing your messaging will help your audience better understand the message and will be inclusive to your target audience.
Don’t talk AT people. The worst thing you can do is push unwanted information to your audience or tell them what to do. Instead, engage in a dialogue with your audience. By sharing information through mutual experiences and understanding, people become more actively engaged. Humanizing politicians or bills will keep audiences engaged and be more responsive. It’s important for the audience to feel like they are a part of the discussion, rather than being excluded from it. Ultimately, this fosters a sense of connection and rapport, making the political process more collaborative and inclusive.
It’s important to navigate this landscape effectively and strategically, as political marketing is indispensable. The cornerstone of communication is the power of concise messaging, not over-explaining, remembering your audience, and talking with your audience. By prioritizing tailored messages and genuine dialogue with diverse audiences, marketers can cut through the clutter to ensure their voices resonate authentically and foster a connection and inclusivity with meaningful engagement.
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